At the Spring/Summer 2009 Jean-Charles Castelbajac fashion show, Sacha Baron Cohen’s character Bruno was annoying the fashion glitterati.
Multiple times during the show, Sacha Baron Cohen, dressed as his character Bruno, interrupted the fashion show by trying to pass notes to the models.
I wonder what they said…
Implications - Outrageous publicity stunts are something actor Sacha Baron Cohen has taken advantage of and reaped a lot of success from. Pushing the boundaries of what is socially acceptable and filming it is a recipe for becoming the center of the viral blogosphere. News, gossip and information travels faster than ever before and all you need is a simple, direct and supercharged message or video to get millions of views and skyrocket the awareness of your product, service or business.
Why This Trend Is Growing
- Outrageous Publicity Stunts
- Opportunity for businesses to push the boundaries of what is socially acceptable and gain viral attention.
- Socially Viral Blogosphere
- Harnessing the power of fast-traveling news, gossip, and information to increase awareness of products, services, or businesses.
- Direct and Supercharged Messaging
- Utilizing simple, impactful messages or videos to quickly reach and engage millions of viewers.
Industries Being Reshaped
- Entertainment
- Opportunity for entertainment industry to utilize outrageous publicity stunts for viral marketing and increased audience engagement.
- Fashion
- Fashion industry can leverage viral blogosphere and direct messaging to create buzz around new designs, collections, and fashion shows.
- Marketing and Advertising
- Opportunity for marketing and advertising professionals to learn from outrageous publicity stunts and implement viral strategies for their clients.
