People from all over the world are obsessed with Tetris—you name it and it’s been made in a Tetris version. The images in the above gallery feature nerdy tattoos (especially the heart tattoo) and uber geek-wear for fanatic Tetris fans.
Moving on from tattoos and onto clothes, I guess it is inevitable that the next step would be wearing Tetris-inspired clothing. And the wedding cake? Now that is seriously cool.
Implications - Games are becoming much more than just a form of entertainment to shoppers. Consumers are attracted to popular media because it provides a way to identify themselves. In order to increase its popularity, a company could integrate an aspect of entertainment into their products.
Why This Trend Is Growing
- Geek Fashion
- Clothing that incorporates video game and nerd culture can be explored further, particularly in mainstream fashion.
- Gaming Tattoos
- There is an opportunity in the tattoo industry to provide more designs and options that include elements from popular culture, such as popular video games.
- Nostalgia Marketing
- Brands can tap into consumers' love for childhood memories and nostalgia to make their products more appealing, as seen in the popularity of Tetris-themed items.
Industries Being Reshaped
- Fashion
- Fashion brands can incorporate popular video game and nerd culture into their designs to appeal to a larger audience.
- Tattoos
- Tattoo parlors can offer more designs and options incorporating popular video games, as seen with the popularity of Tetris tattoos.
- Marketing
- Brands can use nostalgia marketing to appeal to consumers and increase their products' popularity, as seen with the success of Tetris-themed merchandise.
