DoNuts by Dirk Wynants

Let me point you in the direction of probably the most innovative furniture company on the planet: Extremis. Extremis is a Belgian design house where cleverness is the top priority. For instance, Dirk Wynants' DoNuts picnic table is the result of asking , ” Wouldn't it be nice if I had a place to eat my lunch on the beach?”. Alright. How about an inner tube as a seat with a lightweight plastic table top that's easy to store and carry. This is such a fantastic and simple way of easing the beach outing burden that I wonder why it has never come about before. Thanks Dirk. And thanks Extremis for your amazingly dramatic product photos.

Clever Furniture Design
Extremis' DoNuts picnic table shows the trend towards clever furniture design solutions.
Portable Outdoor Furniture
DoNuts' lightweight and easy-to-store design creates opportunities for the development of more portable outdoor furniture.
Innovative Beach Gear
DoNuts' use of an inner tube as a seat shows the potential for innovation in beach gear products.

Industries Being Reshaped

Outdoor Furniture
Extremis' DoNuts picnic table is disrupting the outdoor furniture industry with its clever and innovative design.
Picnic and Beach Accessories
DoNuts presents an opportunity for the development of more innovative and portable picnic and beach accessories.
Design and Manufacturing
Extremis' approach to clever and innovative furniture design provides opportunities for disruption and growth in the design and manufacturing industries.
SCORE
0.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 2%
Activity 15%
Freshness 8%

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