For Dazed Digital’s ‘Man Machine’ Issue, the team took futuristic fashion and teamed them with incredibly over-the-top plastic masks by Gareth Pugh.
The masks go hand-in-hand with looks by Alexander McQueen, Hussein Chalayan and Gucci (to name a few.) The Dazed Digital ‘Man Machine’ photo shoot can be viewed on their website.
Implications - The fashion industry is often criticized for showcasing pieces that are not wearable by the average consumer, placing practicality behind adornment. Though this may be true, fantasy is the foundation of the fashion industry, and is the reason why pieces such as these Gareth Pugh masks are so fascinating. Essentially, fashion is walking art that consumers enjoy not because of its realism, but because of its whimsical elements.
What's Driving This Trend
- Futuristic Fashion
- Opportunities for the development of wearable tech and cutting-edge materials to create innovative fashion pieces.
- Oversized Plastic Masks
- Opportunities for the creation of unique accessories using unconventional materials like plastic to make a bold statement.
- Fashion as Art
- Opportunities for artists and designers to blur the line between fashion and art, creating pieces that are more conceptual and visually striking.
Who This Affects Most
- Fashion and Apparel Industry
- Fashion brands can experiment with unconventional materials and technology to create unique fashion pieces.
- Wearable Technology Industry
- Companies can explore new forms of wearable tech that can be integrated into fashion pieces for added functionality and visual appeal.
- Art and Design Industry
- Artists and designers can collaborate with fashion brands to create unique pieces that blur the line between fashion and art.
