Motorola isn’t diving headfirst into smartphone competition (they’re not really diving at all); however, the new Motorola Aura is a beauty to say the least.
Its capabilities don’t extend much beyond making a call, but for cell phone users that take image into consideration over the specs, this phone is for you. The sleek design of the Motorola Aura is definitely something along the lines of a James Bond-esque type cell phone.
It sports a standard 2mp camera, 16 million color screen and a simple but elegant keypad.
Although the Motorola Aura doesn’t have a 3G connection and is not under the smartphone category, it does add a touch of class to its possessor. A touch that others won’t fail to notice.
Why This Trend Is Growing
- Luxury Mobile Phones
- Opportunity for companies to create high-end mobile phones with high-fashion and luxury branding.
- Design-first Mobile Phones
- Opportunity for mobile phone manufacturers to focus on design and appearance rather than just technical specs.
- Feature-balanced Mobile Phones
- Opportunity to create mobile phones with both advanced technical capabilities and stylish design for a balanced user experience.
Industries Being Reshaped
- Luxury Goods
- Opportunity for luxury brands to enter the mobile phone market and create high-end, luxury mobile phones.
- Consumer Electronics
- Opportunity for consumer electronics companies to diversify their product lines and focus on design-first mobile phones.
- Fashion and Apparel
- Opportunity for fashion and apparel brands to collaborate with mobile phone manufacturers and incorporate their branding into mobile phone designs.
