This Valentine's Day, give a plant in a package. It will last longer than cut flowers!
Implications - The featured product is called a Pocket Garden and grows a plant from the silver bag that it comes packaged in. The bag is leak-proof so you don't have to worry about messes when watering your plant. There is also a special compost that will help the plant grow from the tiny seeds that are placed in the bag. You can keep the plant in the packaging or move it to a new pot once it starts to outgrow its first home. The Pocket Garden collection has many different plants and flowers to choose from.
Why This Trend Is Growing
- Plant-in-a-package Trend
- Opportunity for companies to create innovative plant packaging that lasts longer than traditional cut flowers, such as leak-proof and compostable packaging.
- At-home Gardening Trend
- Growing demand for at-home gardening products and services, including user-friendly and convenient options for consumers of all skill levels.
- Sustainable Plant Products Trend
- Increasing importance of eco-friendly and sustainable plant products and packaging to appeal to environmentally-conscious consumers.
Industries Being Reshaped
- Floriculture
- Opportunity for floriculture companies to offer plant-in-a-package options to compete with traditional cut flower sales.
- Packaging
- Opportunity for packaging companies to develop leak-proof and compostable solutions for plant packaging.
- Home and Garden Retail
- Opportunity for home and garden retailers to offer at-home gardening products and services, including user-friendly and convenient options for consumers of all skill levels.
