If your home design style is more Westwood (Vivienne) than West Elm, you know how hard it is to find the perfect rug. The big box stores keep it plain and simple while the boutique shops are too elaborate, and not in the right way. Plug in the right words into google however, and a whole world will open up before your eyes.
Swedish designer Henzel makes some seriously rock n’ roll print rugs and will custom cut whichever of their prints you like into modular x shapes to mix and match.
The Rug Company collaborated with several fashion designers including Vivienne Westwood, Lulu Guinness, Diane Von Furstenburg, Paul Smith and produced a variety of designs from edgy to demure.
Newbie house Floor to Heaven plays with a lot of prints from damask to dot matrix for some amazing effects.
If the problem is budget, then look no further than FLor Tiles. They make the small skull print seen above as well as hundreds of others for you to customize, both in style and shape.
Why This Trend Is Growing
- Custom Print Rugs
- Designers can create a business opportunity for custom cut rugs like Henzel's print rugs that come in modular x shapes.
- Fashion-design Collaboration Rugs
- The Rug Company's collaboration with fashion designers shows potential for similar ventures which bring together industries with unique perspectives on design.
- Modular Carpet Tiles
- Companies like FLor Tiles show potential in furthering the customization of modular carpet tiles.
Industries Being Reshaped
- Interior Design
- Interior designers can take advantage of the unique designs offered by boutique and alternative rug companies.
- Fashion
- Fashion designers have the opportunity to expand their artistry and collaboration potential by exploring the design of home furnishings, such as rugs.
- Flooring
- The flooring industry can innovate modular carpet tiles by expanding their customization options, such as those offered by FLor Tiles.
