Sexy Scrubs

Maxim Favors Olivia Wilde Over Megan Fox in Top 100 Upset

Officially released this weel, Maxim’s top 100 is giving the #1 spot to Olivia Wilde. Name not ring a bell? She’s one of the docs on “House.”

Known as number thirteen on the show, Wilde beat out Megan Fox for the #1 spot, causing quite the reaction amongst Maxim readers. Olivia Wilde was joined by co-star Jennifer Morrison who got the 69th spot.

Who knew people would be so upset by a Megan Fox dethroning? Who knew scrubs were so sexy?

Maxim's Top 100
Opportunities for disruption in the media industry by creating alternative ways to identify and publicly recognize attractive celebrities.
Celebrity Endorsement
Opportunities for disruptive innovation within the fashion industry by promoting celebrities wearing scrubs as a new fashion trend.
Sexy Medical Apparel
Opportunities for disruptive innovation in the medical apparel industry by emphasizing style in addition to functionality.

Industries Being Reshaped

Media
The media industry can capitalize on new forms of content that feature celebrities in unique and different ways.
Fashion
The fashion industry can capitalize on a new fashion trend through cross-collaborations with medical apparel manufacturers and healthcare providers.
Healthcare
The medical apparel industry can capitalize on new trends to create fashionable scrubs and other medical apparel that appeals to a broader audience.
SCORE
4.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 59%
Freshness 8%

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