This 'Big Scrubber' garden seat by Ben Baker for Hen and Hammock looks like a giant brush. Its bristles are comprised of willow canes, which give slightly once they're sat upon. The English ash seat finishes off the furniture piece, which would be equally gorgeous whether it's placed indoors or outdoors.
Check out some other innovative seating solutions below.
Implications - If you were a furniture company that looked at a chair and saw only a chair, then your lack of imagination would ultimately leave you dead in the water as you tirelessly repeated the same old product year after year. Being able to look at what you do and realize that it could be done in a million different ways, however, is a strategy for success that consumers will respond to in a big way. The company behind this unique seat wasn't afraid to approach the same objective from different angles, and any serious businesses should do the same.
Why This Trend Is Growing
- Brush-inspired Design
- Designing products using brush-inspired techniques creates a unique aesthetic for indoor and outdoor furniture pieces.
- Flexible Seating
- Creating seating options using flexible materials allows for more comfortable and adaptable seating solutions.
- Indoor-outdoor Hybrid Furniture
- Integrating outdoor materials into indoor furniture design creates a versatile and unique aesthetic that can be used in any setting.
Industries Being Reshaped
- Furniture Manufacturing
- Furniture manufacturers can create new product lines and diversify offerings by incorporating brush-inspired design techniques and flexible materials into seating designs.
- Garden and Outdoor Products
- Companies specializing in outdoor and garden products can incorporate flexible materials, like the willow canes used in Hen and Hammock's 'Big Scrubber' garden seat, in the creation of comfortable seating options.
- Home Decor and Design
- Companies in the home decor and design industry can create unique and eye-catching indoor-outdoor hybrid furniture pieces by integrating outdoor materials, like willow canes, into their designs.
