On the surface, it may seem silly that Disney, a brand known worldwide for films and theme parks, would collaborate with a furniture/home interior designer for a line. But Disney is also in the interior design business with their massive number of destination resorts and with every one of their theme park attractions.
Disney and Veneman Collections are working on the Walt Disney Signature collection, Disney’s first upscale, lifestyle brand that doesn’t include a princess or a mouse. Check out some of the designs for the collection above.
Key Themes Behind This Trend
- Theme Park-inspired Home Decor
- Collaborations between theme park companies and furniture/home interior designers creating theme park-inspired home decor presents a disruptive innovation opportunity in the home decor industry.
- Upscale Lifestyle Brands
- Established entertainment companies developing upscale lifestyle brands presents a disruptive innovation opportunity in the retail industry.
- Character-free Merchandise
- Entertainment brands offering non-character related merchandise presents a disruptive innovation opportunity in the licensing industry.
Where This Applies
- Home Decor
- Collaborations between theme park companies and furniture/home interior designers creating theme park-inspired home decor presents a disruptive innovation opportunity in the home decor industry.
- Retail
- Established entertainment companies developing upscale lifestyle brands presents a disruptive innovation opportunity in the retail industry.
- Licensing
- Entertainment brands offering non-character related merchandise presents a disruptive innovation opportunity in the licensing industry.
