Ridiculous Derby Hats

Outrageous Headwear from the Kentucky Derby 2009

Upon looking at these ridiculous photos from the Kentucky Derby 2009, I have to ask: What were they thinking? Didn’t somebody have the grace and goodwill to tell these celebrities that their Kentucky Derby hats were kind of goofy?

I realize that good fashion is in the eye of the beholder and to stand out you have to be dramatic, but these hats from the Kentucky Derby 2009—some worn by gorgeous women—are pitiful. Aretha Franklin, is that a flying saucer hat? Brooke Shields, you have a mini Titanic sinking on your noodle. And what is up with the turquoise bird’s nest?

Ridiculous Fashion Trends
Opportunities to capitalize on outlandish clothing and accessories that make bold statements.
Celebrity Fashion Icons
Opportunities to create and sell fashionable clothing lines inspired by celebrity wardrobes.
Fashion Critic and Commentator Industry
Opportunities to provide services as an influencer, fashion critic or commentator to help guide individuals with their fashion choices.

Industries Being Reshaped

Fashion
The fashion industry should take notice of fashion choices made by celebrities and use them as inspiration for future designs.
Media and Entertainment
Media industry professionals should use celebrities' bold fashion statements to pique public interest and generate buzz.
Cosmetic and Beauty
Cosmetic and beauty brands could capitalize on these outrageous fashion trends by creating makeup looks inspired by celebrity fashion choices.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 88%
Activity 64%
Freshness 8%

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