Motorcycle fans, get pumped: The upcoming BMW S 1000 RR superbike is allegedly set to be priced within 10% of its Japanese crotch-rocket competition. According to Autoblog, that would put the BMW S 1000 RR motorcycle at about $15,000. Try getting a brand new Ducati or KTM with similar power for that price!
The BMW S 1000 RR motorcycle’s price point is meant to rival Japanese superbikes. “We intend to take the four Japanese head-on. We did not intend to build a motorcycle like Ducati does or KTM does. We wanted to build a mainstream motorcycle,” says Pieter de Waal, Vice President of BMW Motorrad USA to Dealernews.
Why This Trend Is Growing
- Affordable Superbikes
- BMW's affordable pricing strategy for the S 1000 RR offers a disruptive innovation opportunity in the superbike market.
- Mainstream Motorcycles
- BMW's focus on building a mainstream motorcycle presents a disruptive innovation opportunity in the motorcycle industry.
- Competition with Japanese Superbikes
- The BMW S 1000 RR's pricing to rival Japanese superbikes opens up a disruptive innovation opportunity in the superbike sector.
Industries Being Reshaped
- Motorcycle Industry
- The affordable pricing of the BMW S 1000 RR introduces a disruptive innovation opportunity in the motorcycle industry.
- Superbike Market
- BMW's competitive pricing strategy with the S 1000 RR creates a disruptive innovation opportunity in the superbike market.
- Automotive Industry
- BMW's mainstream approach to the S 1000 RR offers a disruptive innovation opportunity in the automotive industry.
