Twilight mania hits fashion again. Wildfox seems to be driving girl fashion bloggers ill today, because a lot of people are calling the latest lookbook “sick.” Wildfox Couture is a vintage style that is generating a cult-like following among the girls.
Emily Faulstich and Kimberley Gordon are the designers behind Wildfox. They love vintage rock and roll tees and made a wildly successful clothing line based on them. Next up, sick kids… “Little Fox” will launch for Fall 2009.
Key Themes Behind This Trend
- Vintage Style
- The resurgence of vintage fashion trends presents opportunities for disruptive innovation in sustainable fashion and upcycling.
- Cult-like Following
- The rise of cult-like followings around fashion brands opens up opportunities for digital marketing strategies that target online communities.
- Twilight Mania
- The intersection between popular culture and fashion provides opportunities for collaborations between fashion brands and entertainment franchises.
Where This Applies
- Fashion
- The fashion industry can explore sustainable practices and innovative marketing strategies to cater to the growing demand for vintage fashion and cult-like brands.
- Digital Marketing
- Digital marketing agencies can specialize in targeting and engaging online communities built around fashion brands with cult-like followings.
- Entertainment
- The entertainment industry can collaborate with fashion brands to create merchandise and experiences that capitalize on popular culture trends, such as Twilight mania.
