Fear-Killing Flowers

Lavender Proven To Naturally Reduce Stress and Anxiety

Taking a deep sniff of lavender can reduce your fear. A study conducted by the British psychological society suggests that taking a deep sniff before watching a horror movie might reduce fear in women; however, for men it was a different outcome.

Study volunteers were either given lavender capsules or a placebo, and their reaction to both horror and light-hearted, neutral movie clips was observed.

Surprisingly, men who took the lavender capsule showed more symptoms of stress, such as sweaty palms. Women who took lavender had increased heart rate variations. During all of the clips, the women were more calm and relaxed.

The reason for the difference in results between genders is unclear. The study does show that “aromatherapy is rooted in the idea that certain fragrant smells can stimulate the limbic system - the emotion-related parts of the brain - causing changes in the function of the body and mind.”

So, next time you go for a scary movie and don’t want to scream in front of your date, take a deep sniff of lavender before stepping out.

Aromatherapy
Aromatherapy can be further explored to determine the effects and effectiveness of different scents on reducing stress and anxiety on different genders.
Gender Differences
Further studies can be conducted to understand gender differences in the effects of lavender and other scents on stress and anxiety levels.
Health and Wellness
The use of lavender and other scents for stress and anxiety reduction can be further developed in the health and wellness industry.

Industries Being Reshaped

Healthcare
The healthcare industry can explore the use of aromatherapy in reducing stress and anxiety levels of patients.
Hospitality
The hospitality industry can incorporate aromatherapy to enhance the experience of guests and reduce stress and anxiety levels.
Beauty and Personal Care
The beauty and personal care industry can develop products that incorporate lavender and other scents for stress and anxiety reduction.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 3%
Activity 38%
Freshness 8%

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