Is anyone not on Facebook these days? In order to reach a younger and hipper market, Sears has launched a contest called "Busted Moms" on Facebook that asks moms to tell Sears how the slowed-down economy has affected them and why they deserve a mommy makeover worth $2,500.
Moms are invited to text, upload photos and videos on a regular basis. Their Facebook usernames are used to enter the contest.
Implications - Not only is this an effective way to give back to the community, this is a strong way for Sears to establish themselves as a company who cares about its consumers during these tough economic times. Let's hope this is the beginning of a new movement among similar companies.
What Makes This Trend Stand Out
- Facebook Contests for Moms
- A trend in reaching the younger and tech-savvy mom market through social media contests.
- Marketing Through User Generated Content on Social Media
- Using user-generated content in social media to create buzz and customer engagement.
- Corporate Social Responsibility
- Establishing a company image as caring for its consumers through community involvement during economic hardships.
Sectors Adopting This
- Retail
- Retail companies are seen to benefit by using social media to reach and engage consumers during tough economic times.
- Marketing and Advertising
- Marketing firms that specialize in social media and advertising can help companies establish a social media presence and generate positive brand images.
- Non-profit and Community Organizations
- Using similar social media contests can be implemented by non-profits and community organizations, to engage audiences and foster social responsibility.
