Bavarians flying home to an barren kitchen needn't worry. While waiting for their luggage to come down the conveyor belt at Munich Airport's Terminal 2, they can order food off a billboard and pick it up on their way out.
The billboard shows a pan-Asian menu and Mangostin Restaurant's phone number. "Empty fridge? Order now and pick up your food on Level 5 in 10 minutes. It couldn't be simpler!" Nothing like a bit of daily lubricant to make consumers' busy lives easier.
(Incidentally, Munich Airport is no stranger to innovation. It's been home to the world's first airport microbrewery since 2003, as well as a boutique specializing in erotica.)
Key Themes Behind This Trend
- Airline Food to Go
- Opportunity for airlines to partner with popular restaurants for take-out options at airports.
- Smart Airport Billboards
- Digital ordering systems in airports allow travellers to order food before leaving the terminal.
- Airport Retail Innovation
- Airports promoting unique and innovative retail experiences in addition to food options.
Where This Applies
- Airlines
- Partnering with restaurants to provide easy take-out options for passengers.
- Digital Advertising
- Providing digital billboards with ordering capabilities in high-traffic areas like airports.
- Retail and Hospitality
- Creating unique and innovative shopping and dining experiences in high-traffic areas like airports.
