The Geneva Motor Show 2009 saw Bugatti celebrating its 100th anniversary with the magnificent Veyron “Bleu Centenaire.” The radiant special edition of this supercar has rather one core feature to exhibit: its blue paint job. But an impressive feature it is.
The stunning one-of-a-kind edition is painted in the company’s famous Bugatti blue with a two-tone-scheme, a “sprint blue matte” for the side elements and a “sprint blue glossy” for the center section. The electrifying result is topped with roof-trim stripes, polished aluminium rear view mirrors, and specially manufactured rims with red brake calipers. Naturally, the engine modification is a shinny blue finish.
The price tag on the 100th anniversary Veyron amounts to 1.35 million Euros, but do not run for your checkbooks just yet: the heavenly Bleu Centenaire was sold already on the second press day of the Geneva Motor Show right at the Bugatti stand. Tough luck. According to the company’s press release, though, the rest of us should not despair as, apparently, further surprises await at Concorso d’Eleganza Villa d’Este on April 24 to 26.
What Makes This Trend Stand Out
- Custom Supercars
- The trend of creating one-of-a-kind editions of supercars with unique paint jobs and design elements presents an opportunity for customization and personalization in the luxury automotive industry.
- Special Editions
- The popularity of limited edition vehicles, like the Bugatti Veyron Bleu Centenaire, showcases the demand for exclusive and collectible products, suggesting an opportunity for brands to create unique offerings that cater to niche markets.
- Luxury Automotive Events
- Events such as the Geneva Motor Show and Concorso d'Eleganza Villa d'Este provide a platform for luxury car brands to unveil their latest innovations and engage with enthusiasts and potential customers.
Sectors Adopting This
- Automotive
- With the trend of custom supercars and special editions, the automotive industry can explore new avenues for creating personalized and high-end vehicles that cater to individual preferences.
- Luxury Goods
- The demand for exclusive and collectible products, as seen with limited edition supercars, presents an opportunity for luxury goods industries to develop unique and high-value offerings that appeal to affluent consumers.
- Events & Experiential Marketing
- Luxury automotive events like the Geneva Motor Show and Concorso d'Eleganza Villa d'Este serve as platforms for brands to showcase their latest innovations and create immersive experiences for attendees.
