For the summer casual look, Italian underwear designer Intimissimi is showing a lot of glamour. Intimissimi is a study of contrasts surrounding vintage femininity.
Mini-collections of ivory on pink powder and absinthe, romantic pink flowers and blue sky, and seductive silk with lace adornments mark the luxe version of this famous Italian brand.
Implications - Though today's power woman is looking more towards androgynous looks to communicate their equality to men in society, the lingerie industry is likely to continue to thrive on femininity and sensuality. This provides more than a peek into the stark contrast of the fashion and lingerie industries, it is a commentary on the nature of women today.
What Makes This Trend Stand Out
- Vintage Femininity
- Opportunity for brands to tap into the appeal of nostalgic styles and designs in the lingerie industry.
- Luxury Underwear
- Potential for premium brands to offer high-end lingerie with silk and lace adornments.
- Feminine Sensuality
- Demand for lingerie that celebrates and enhances femininity and sensuality in the fashion industry.
Sectors Adopting This
- Lingerie
- Disruptive innovation opportunities exist in creating unique, vintage-inspired designs for the lingerie market.
- Fashion
- Opportunity for fashion brands to incorporate lingerie-inspired elements into their designs to appeal to the sensuality of women.
- Luxury Goods
- Luxury brands can capitalize on the demand for high-quality, silk and lace adorned lingerie.
