Are you up for a little gastronomic challenge? Well, folks at the Sahara Casino’s NASCAR cafe (in Vegas, of course) are betting you can’t finish off their new 6-pound $19.95 Bomb Burrito--similar in size to the one pictured here--in one sitting. And if you can’t, you have to get your photo snapped wearing a tiny pink “Weenie” tee shirt.
If, however, you master the Bomb, you get the culinary extravaganza at no charge--along with a congratulatory t-shirt and--wait for it--2 passes for unlimited rides on the forward-and-back Sahara ‘Speed’ roller coaster. What could possibly go wrong?
What's Driving This Trend
- Gastronomic Challenges
- Restaurants and cafes can offer outlandish food challenges to attract customers seeking an Instagram-worthy experience.
- Novelty Foods
- Creating unique and outrageous food items can generate buzz and attract customers looking for a one-of-a-kind experience.
- Reward Programs
- Rewarding customers who successfully complete a food challenge can incentivize more participation and create a loyal customer base.
Who This Affects Most
- Restaurant and Food Industry
- Restaurants can create outlandish food challenges and unique food items to generate buzz and attract more customers.
- Entertainment Industry
- Offering a food challenge with a reward of unlimited rides on a roller coaster can attract thrill-seekers and generate more revenue for theme parks and entertainment venues.
- Marketing and Advertising Industry
- Creating viral marketing campaigns around unique and outrageous food items and challenges can increase brand awareness and attract more customers to the restaurant or cafe.
