Epic beer drinking while playing an epic game would be truly epic. These WowSteins are beautiful creations featuring the "World of Warcraft" game. These are new to the market and are touted as collectibles. Three "World of Warcraft: Wrath of the Lich King" steins can be ordered in the Epic Collection or the Legendary Collection. Also available now is the Blood Horde and Alliance United.
Implications - In recent years, Online gamers have become one of the most formidable buying blocks in entertainment. One of the best ways a corporation can capitalize on this demographic is by creating products that are integrated or involve popular video games. By affiliating a company with something so consuming, corporations can benefit from consumers who will associate their fun game playing with a brand.
Key Themes Behind This Trend
- Gaming Collectibles
- Creating collectibles for popular games provides an opportunity to tap into the buying power of passionate gamers.
- Integrated Product Design
- Designing products that integrate with popular video games provides an opportunity for corporations to benefit from the association with a brand that is often associated with fun game playing.
- Niche Market Products
- Developing products for specific niche markets, like online gamers, has the potential to yield great returns due to the passion and buying power of these consumers.
Where This Applies
- Gaming Merchandise
- The gaming merchandise industry can benefit from creating collectibles for popular games that appeal to passionate gamers.
- Alcohol Beverages
- The alcohol beverage industry has an opportunity to tap into the gaming market by creating products, like game-themed beer steins, that integrate with popular video games.
- Consumer Goods
- The consumer goods industry could create niche market products, like game-themed beer steins, to appeal to specific demographics and benefit from their buying power.
