Spending money on a sofa can be a hard decision in these troubled financial times. Nowadays, people place big importance on the durability and quality of the piece sof furniture they will spend so much money on.
Sofa manufacturer, Raun, plays on this angle with a set of unconventional scenarios to assure you of their quality and endurance.
The scenarios include their sofa being used in a porn movie shoot, because it comes with a 5 years stain guarantee. So you can rest assured knowing the sofa would take the abuse of your sexual activities.
Another wacky scenario is you robbing a bank and the police shooting you on your sofa. Remember the stain guarantee? No worries about the blood stains.
Raun also flaunts the fact that their sofas are 100% organic, unlike the female model sitting on top of it!
Finally, you can customize your sofa to match your body tattoos.
What Makes This Trend Stand Out
- Unconventional Advertising
- Raun's mischievous ad campaign demonstrates an opportunity for unconventional advertisement in the furniture industry.
- Quality Assurance Marketing
- Raun's assurance of quality by showcasing the durability of their product offers an opportunity for quality assurance marketing techniques.
- Customization Based on Body Art
- Raun's idea of customizing sofas to match body art opens up opportunities for customization-based services in the furniture industry.
Sectors Adopting This
- Furniture
- Raun's campaign shows a potential for unconventional advertisement campaigns and marketing techniques in the furniture industry.
- Retail
- Raun's demonstration of quality assurance marketing has innovative implications for all retail industries.
- Art and Design
- Raun's idea of customizing sofas to match body art presents opportunities for art and design industries to collaborate with furniture manufacturers.
