Hip-hop impresario Kanye West was forced to release his music video for “Welcome to Heartbreak” early after he saw the music video for “Evident Utensil” by Chairlift, which uses the same data moshing technique.
On his blog, Kanye West explained the premature release of “Welcome to Heartbreak”: “This is not the next single, ‘Amazing’ is the next single. This is the video we’ve been working on for the last month. We know there is another video out there using the same technique, so we were forced to drop it now.”
We’ve included both Kanye West’s “Welcome to Heartbreak” and Chairlift’s “Evident Utensil” in this post so you can compare and contrast for yourself. Data moshing is also known as the Compression Hack Fade or Compression Hacking, and involves an array of colors, textures and pixels bleeding into one another. It’s an incredibly trippy effect that is best experienced either in HD or on LSD.
KANYE WEST “Welcome To Heartbreak” Directed by Nabil from nabil elderkin on Vimeo.
What's Driving This Trend
- Data Moshing Music Videos
- A music video editing technique that involves an array of colors, textures and pixels bleeding into one another.
- HD/LSD Experience
- Data Moshing effects are best experienced either in HD or on LSD.
- Premature Release
- Chairlift's 'Evident Utensil' forced Kanye West to prematurely release his music video for 'Welcome to Heartbreak'.
Who This Affects Most
- Music Industry
- Music artists can leverage data moshing to create visually stunning music videos that complement their music.
- Film and TV Industry
- Data moshing techniques can be used in films and TV shows to create spectacular visual effects.
- Digital Marketing Industry
- Marketers can use data moshing to create visually engaging ads that stand out in crowded marketplaces.
