This ad for Amway Thailand had me guessing for quite a while. You need to play close attention to the front and back of the Volkswagen to notice that the front is the latest edition of the car and the back belongs to the original model from the 1930’s.
It's a perfect visual for the ad's tagline “Shine like new.” Very clever! The ad was created by advertising agency Y & R Bangkok, Thailand with creative direction by Trong Tantivejakul and Nares Limapornvanich. The copy was written by Jittra Thiutipsakul and Denchai Kererug.
What's Driving This Trend
- Time-traveling Car Wash Ads
- Opportunity for car wash companies to create innovative and visually impactful advertisements that showcase the transformative power of their services.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity for advertising agencies to develop creative and attention-grabbing campaigns that utilize time-traveling concepts to promote products.
