The upcoming March 2009 issue of Harper’s Bazaar features a peculiar editorial with Australian model Catherine McNeil and Lipstick Jungle hunk Robert Buckley wearing a bunny suit, walking around New York City.
The editorial was shot by famed photographer Peter Lindbergh and shows that when you hit the streets of New York City, you need an eye-catching accessory, even if that means your boyfriend dressing like a furry animal.
Implications - One of the most effective ways a company can create eye-catching advertising is by featuring an outlandishly dressed character next to their product. The oddly dressed character will draw many curiosity looks, and by proxy, so will the company's product.
Why This Trend Is Growing
- Eye-catching Advertising
- Companies can create eye-catching advertising by featuring outlandishly dressed characters next to their products.
- Curiosity Marketing
- Using oddly dressed characters can attract curiosity looks, generating interest in a company's product.
- Street Fashion Statement
- The editorial highlights the trend of using eye-catching accessories, like dressing as a furry animal, to stand out in urban environments.
Industries Being Reshaped
- Fashion and Apparel
- Fashion brands can explore creative ways to incorporate eye-catching accessories and outlandish characters in their advertising campaigns.
- Marketing and Advertising
- Marketing agencies can leverage curiosity marketing techniques that involve using oddly dressed characters to generate interest in their clients' products.
- Entertainment and Media
- Entertainment companies can consider incorporating eye-catching accessories and outlandish characters in their promotions to create buzz and attract attention.
