Emporio Armani has released another wave of shots of former soccer superstar-turned-model David Beckham as part of Armani’s 2009 menswear campaign.
The print ads, which were shot in black and white, follow right behind a sizzling and tantalizing collection of photos that were recently released by Armani.
In the two chiaroscuro stills, a solemn but ripped Beckham is lying on a bed wearing nothing but gray briefs; the other photo displays the soccer player standing against a mirror with the same somber appearance.
Note: only the first three images are part of this story.
What Makes This Trend Stand Out
- Athlete Brand Collaborations
- Opportunity for brands to collaborate with athletes to create impactful marketing campaigns.
- Celebrity Endorsement in Fashion
- Fashion brands can leverage the influence of celebrities to promote their products and reach a wider audience.
- Interactive Print Advertisements
- Incorporating interactive elements in print ads can capture audience attention and increase engagement.
Sectors Adopting This
- Fashion
- Fashion brands can explore innovative partnerships and endorsements to stay competitive in the market.
- Sports
- Sports brands can tap into the popularity of athletes by developing unique collaborations and marketing campaigns.
- Advertising
- Interactive print advertisements can revolutionize traditional advertising methods and create memorable brand experiences.
