These eye-catching ads for the Reach toothbrush feature melancholy pieces of chicken, corn and pineapple that are now looking for a new home because of the toothbrush's ability to get rid of every single piece of food that may get caught between your teeth.
I think I may not brush my teeth the next time I have a chicken burger just to avoid seeing the sad expression on that poor chicken’s face.
The Reach toothbrush ads were created by advertising agency JWT, Dubai, UAE. The executive creative director is Chafic Haddad with senior art direction by SM Ziyad. The wonderful illustrations were drawn by Svetlio Belivanov with copywriting by Zahir Mirza.
Key Themes Behind This Trend
- Food Particles Removal
- Developing innovative toothbrushes or alternative ways of getting rid of food particles between teeth to avoid sad food ads.
- Emotional Advertising
- Utilizing personification and emotions to connect with customers in advertising campaigns.
- Illustrative Advertising
- Using distinctive illustrations to make ads stand out and be memorable.
Where This Applies
- Toothbrush Manufacturing
- Manufacturing toothbrushes with enhanced technology to effectively remove food particles and food stains.
- Advertising
- Creating emotional and illustrative ads to engage customers for a lasting impact.
- Food Industry
- Developing food products that don't leave behind particles or mess to imply that they don't create sadness or guilt like the depicted animated food in the ads.
