“Position: Surveyor; Salary: $200 per hour (tax free), Qualification: Must be fast on his/her feet.”
This is the latest job-offering opportunity touring the internet at the moment. It comes with a set of motivating photos, and ends with the alluring catchphrase:
“Isn’t it comforting to know that, when you are about to become a bear’s breakfast, your buddy is standing right there taking photos?”
The series of the photos depict the tricky chase of a man by a polar bear around a car. Based on a true incident and inspired by the enormously successful “Best Job in the World” concept by Tourism Queensland, it implies the more bitter choices that we – apart from the lucky Caretaker of the Islands of the Great Barrier Reef – usually face in our job hunting endeavors.
Creating an anti-ad-campaign is not new in the marketing world; but who said marketers had all the good fun ideas?
What Makes This Trend Stand Out
- Viral Career Hoaxes
- Opportunity for brands to create viral and engaging job hoaxes as a marketing strategy.
- Fake Job Offers
- Increasing trend of fake job postings circulating online, leading to potential scams and misleading information for job seekers.
- Inspired Marketing Concepts
- Growing popularity of using successful marketing concepts, like the 'Best Job in the World', as inspiration for creative advertising campaigns.
Sectors Adopting This
- Marketing and Advertising
- Opportunities for marketers to create innovative and attention-grabbing campaigns through viral job hoaxes.
- Job Hunting and Recruitment
- Need for job seekers to be cautious and verify job postings to avoid falling victim to fake job offers.
- Tourism and Travel
- Potential for tourism organizations to leverage successful marketing concepts, like the 'Best Job in the World', to promote destinations and attract visitors.
