Outlaw Couture

Bruce Weber Captures Ravishing Rebel Natalia Vodianova

It’s hard to envision someone with an angelic face like supermodel Natalia Vodianova as an outlaw. But that is the theme of her incredible editorial ‘Outlaw Couture’ by the legendary Bruce Weber.

Published last year in Vogue Italia, ‘Outlaw Couture’ features Vodianova styled by fashion editor Anne Christensen in cocktail dresses and ethereal gowns with ruffles. Because, you know, even outlaws need to look chic.

The shoot features incredible photography--as you’d expect from someone like Weber--that alternates between the sensual and goofy.

Outlaw Couture Fashion
Opportunity to disrupt the fashion industry by incorporating themes of rebellion and edginess into high-end couture.
Alternative Fashion Editorials
Opportunity to disrupt traditional fashion editorials by featuring models in non-traditional roles or settings, such as outlaws.
Ethereal Outlaw Fashion
Opportunity to disrupt the fashion industry by incorporating whimsical, ethereal elements into traditionally edgy outlaw fashion.

Industries Being Reshaped

Fashion
The fashion industry could benefit from incorporating edgier, more rebellious themes into traditional haute couture.
Photography
Fashion photography could benefit from pushing boundaries with non-traditional themes and settings, as demonstrated in 'Outlaw Couture'.
Publishing
Fashion editorial publications could benefit from featuring more alternative, non-traditional fashion editorials like 'Outlaw Couture'.
SCORE
2.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 19%
Freshness 8%

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