Plush Parenting

Teddy Bear Proves Helpful In Nurturing Endangered Lemur

With her bright hazel eyes, tiny black face surrounded with feathery gray hair, this baby lemur has already captured the hearts of the staff at the Besancon Zoo in Eastern France. The newly born Madagascar lemur is named Tahina and is considered one of 17 Propithecus coronatus lemurs living in custody around the world. 

The baby lemur is being nurtured by veterinarians who feed her with a small syringe containing a mixture of cat and infant milk. 

Tahina was given a cuddly teddy bear that she can clutch to like a real mother. The “mommy teddy bear” can greatly help Tahina as lemurs are believed to ride on their mother’s bellies in their first weeks. 

In the wilds of Lake Aloatra in Eastern Madagascar, lemurs are still under threat because some villagers consider them delicacies.

Thankfully, the staff of the Besancon Zoo are untiringly caring for Tahina, saving her from the danger of hunting and habitat destruction.

Endangered Species Nurture
Leverage alternative nurturing methods, such as teddy bears, to enhance the survival prospects of endangered species
Animal Welfare Innovation
Introduce new methods and tools for animal welfare to enhance the well-being of endangered species
Human-centered Conservation
Forge partnerships that empower local communities to serve as stewards of endangered species

Sectors Adopting This

Conservation
Leverage nurturing innovations for endangered species conservation
Zoos and Aquariums
Develop new nurturing methods and tools for zoos and aquariums to ensure the well-being of endangered species
Sustainable Tourism
Develop travel programs that explore and promote animal welfare innovations in endangered species conservation
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 36%
Activity 41%
Freshness 8%

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