There is nothing wrong with takeout lunches; for many cubies, it is a regular part of just about everyday. At last, someone has found a beautiful way to make takeout feel like a veritable special occasion.
Emma Smart created the award-winning designs for the supermarket chain, ASDA. As well as being attractive on the outside, the lunch boxes are even more so when opened up. The colorful designs invite the user to ditch the plastic knives and forks, and get out the best silverware. This makes even a mundane item, like takeout, take on some class, even if it’s (paper) dining ware.
What's Driving This Trend
- Luxury To-go Packaging
- Disruptive innovation opportunity: Develop premium packaging solutions for takeout meals to elevate the dining experience.
- Elevated Lunch Boxes
- Disruptive innovation opportunity: Create lunch boxes with attractive designs and features that enhance the overall appeal of portable meals.
- Upscale Disposable Utensils
- Disruptive innovation opportunity: Design high-quality disposable cutlery that enhances the dining experience for takeout and reduces plastic waste.
Who This Affects Most
- Food Packaging
- Disruptive innovation opportunity: Develop innovative and aesthetically appealing packaging solutions for the food industry, particularly for on-the-go meals.
- Meal Delivery Services
- Disruptive innovation opportunity: Partner with meal delivery companies to create premium packaging options that enhance the overall dining experience for customers.
- Sustainable Packaging
- Disruptive innovation opportunity: Manufacture eco-friendly packaging materials and solutions to address the growing demand for sustainable and luxurious takeout options.
