The WGN Dance Party happen just before the weekend news, which has recently been released in the form of a viral video. Robert Jordan and Jackie Bange are Chicago news institutions and watched across the U.S., as WGN is carried by all major cable carriers as the WGN Superstation. Jordan and Bange worked out an elaborate routine that is a refreshing change from Bill O'Reilly rants and other miscues by news reporters and anchors.
Implications - Robert Jordan and Jackie Bange state that the name of their dance is called What Anchors Do During Commercials. The duo have stated that their dance was in motion years before the public ever knew it existed. Only the camera crews were lucky enough to see it every week.
What's Driving This Trend
- News Anchor Dance Parties
- News anchors can engage their audiences and build their brands through dance parties before or after airing the news.
- Viral Video Marketing
- Creating viral videos featuring entertaining content can create massive brand exposure and growth for news channels.
- Alternative News Presentations
- Alternative news presentation formats such as incorporating fun and laughter into the news can offer a refreshing break from traditional news reporting.
Who This Affects Most
- Media and Broadcasting
- Traditional broadcasters can benefit from incorporating more entertaining content options into their news programming to attract and retain viewers.
- Marketing and Advertising
- Marketers can leverage the trend of viral video content created through alternative news presentations to promote their products or services.
- Entertainment
- The trend for news anchors to include more entertaining content into their news presentations offers opportunities for collaboration and partnerships with entertainment industry players.
