You've watched too many gangsta flicks, now you're ready to unleash your inner tough guy/gal to the world. But living in Australia means with tough gun laws (for a damn good reason me thinks) in place, the closest you'll ever come to a hand gun is a NERF powered one from Toys R Us. So What's a wannabe gangsta to do?
Enter the Be Tough Tee from Atypyk. Classic and simple, yet effective enough to show the world that you WOULD mean business; and no fear of being reprimanded by the authorities or accidently blowing off your butt cheeks.
Key Themes Behind This Trend
- Streetwear Fashion
- Opportunity to tap into the growing demand for streetwear influenced clothing designs.
- Non-lethal Self-defense
- Innovative ways to provide personal protection without the use of firearms.
- Humorous Fashion
- Creating clothing that has a humorous or satirical take on popular culture and social phenomena.
Where This Applies
- Fashion
- The fashion industry can capitalize on the trend for streetwear fashion and humorous clothing designs.
- Self-defense
- Companies designing and marketing non-lethal self-defense tools and training services could disrupt the personal safety market.
- Toys and Games
- The toy industry can adapt to the demand for non-lethal toy guns with designs that emulate real guns without creating an unsafe environment.
