Inexplicably, a fast food restaurant in Taiwan has called itself 'Marihuana.' And it has NOTHING to do with drugs, just a normal legal fast food outlet.
Food and weed inevitably go hand in hand, like love and marriage, but in this case, it has gone a bit wrong. Still, it's brilliant. I totally love the ‘leaf’ image the restaurant uses; surely this has got to have collector's value. I mean, look at the cute child who appears to be drinking a space shake (but is of course not.)
What Makes This Trend Stand Out
- Foodie Drug Themes
- Restaurants incorporating drug-themed branding and imagery into their marketing.
- Fast Food Iconoclasm
- Fast food restaurants using surprising and provocative branding strategies to break through a crowded market.
- Pop Culture Nostalgia
- Nostalgic recreations of beloved cultural brands and motifs used in contemporary marketing.
Sectors Adopting This
- Fast Food Industry
- The fast food industry can embrace innovative marketing strategies with provocative themes to rebrand the industry.
- Restaurant Industry
- Restaurants may consider branching out to rebrand themselves with unique themes and branding, as a way to stand out in a crowded market.
- Pop Culture Artifact Collecting Industry
- Take advantage of the collectable value of unique pop culture artifacts used in bold and provocative marketing strategies.
