The 2009 Dolce & Gabbana Cruise collection is striking as is, but the designer duo fetched even more attention with some pretty eye-catching print advertisements.
The 2009 D&G Cruise Collection ads feature overweight, overly tanned people in the background as well as leather-skinned women who look like they’ve been left on the beach for the last few decades, still maintaining their tans from the days of disco.
Check out some more Dolce and Gabbana ads below.
Why This Trend Is Growing
- Inclusive Advertising
- There is an opportunity for businesses to embrace inclusivity by featuring models who have unique and diverse physical appearances in their ad campaigns.
- Aging Beauty Standards
- A shift towards embracing aging and natural beauty opens opportunities for businesses to cater to an audience seeking authenticity.
- Shockvertising
- Opportunities exist for businesses to use controversial and unconventional advertising techniques to capture the attention of their audience.
Industries Being Reshaped
- Fashion
- Fashion brands can capitalize on unique and diverse models to create more inclusive and representative collections, increasing their appeal to a broader audience.
- Beauty
- Beauty brands can tap into the growing trend of embracing aging and natural beauty by emphasizing the use of products that enhance rather than conceal natural features.
- Advertising
- The use of controversial and unconventional advertising techniques presents an opportunity for businesses to create memorable and impactful campaigns that stand out in a crowded market.
