'Origami In the Pursuit of Perfection' tells the story of sneaker company Asics using origami created by Sipho Mabona of Mabona Origami. As the five-minute video continues, we're taken through the original inspiration for Onitsuka Tiger and the first basketball shoe with suction cups on the soles up through to the success and technology of the contemporary Asics brand.
Throughout 'Origami In the Pursuit of Perfection,' Sipho Mabona's crisp, beautiful origami and stop-motion animation illustrate the incredible story.
Implications - ‘Origami In the Pursuit of Perfection’ was a project commissioned by the Nordpol+ Hamburg advertising agency. The movie was singled out at the Eurobest, New York festival and London International Awards.
Why This Trend Is Growing
- Origami Art
- Opportunity for businesses to incorporate origami art in their storytelling to create visually captivating content.
- Stop-motion Animation
- Disruptive innovation opportunity for companies to use stop-motion animation to tell engaging brand stories.
- Historical Brand Narratives
- Potential for businesses to explore the use of historical brand narratives to connect with consumers on a deeper level.
Industries Being Reshaped
- Advertising
- Innovative advertising agencies can leverage origami art and stop-motion animation to create memorable campaigns.
- Fashion
- Fashion brands can utilize origami and storytelling techniques to showcase their brand history and values in a unique way.
- Film and Animation
- Film and animation studios can explore the combination of origami and stop-motion animation to create visually stunning content for movies and commercials.
