Immortalizing Models

Coco Rocha Becomes a Red-Headed Rootstein Mannequin

Canadian model Coco Rocha was immortalized as a mannequin, mere months after androgynous British supermodel Agyness Deyn was also recreated as a Rootstein.

The Vancouver native had two mannequins created in her likeness, one with the brunette 'do that got her famous, and another with her new fiery red tresses.

Although the Coco Rocha mannequins look beautiful, it's certainly not a replica.

Implications - The theme of immortality dominates different facets of life for many individuals. Next to eternal life, consumers desire products that are durable, but more importantly, long-lasting. The evolution and discovery of new materials has led brands to produce sturdy products that stand the test of time for those who are looking for more than just a simple object to own.

Long-lasting Products
Opportunity to innovate and create products that are durable and have a longer lifespan.
Immortalization in Art
Opportunity to explore new ways of immortalizing people or characters through various artistic mediums.
Evolution of Materials
Opportunity to develop new materials that are sturdy and can withstand the test of time.

Industries Being Reshaped

Fashion
Opportunity for fashion brands to create long-lasting clothing and accessories.
Art
Opportunity for artists to experiment with new techniques and materials to immortalize people or characters.
Product Manufacturing
Opportunity for companies to innovate and create new materials that result in durable and long-lasting products.
SCORE
3.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 18%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

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