I give Concentrate an A for effort for their 'Mugs of Authority' coffee cups. The phrases on these mugs were those that teachers told Concentrate they repeated the most frequently. The three mugs--"Don't Mess About," "Stop Doing That," and "Put That Down," seem like they'd be a great idea in theory.
However, not to rain on anyone's parade, but I have a feeling that if these students were the sort to listen to a teacher pointing at a mug, they wouldn't act up in the first place.
I propose they be marketed towards couples and roommates instead. Toilet seat up? Stop doing that. Heading out for a night on the town? Don't mess about. Drunk roommate stumbling in with a fugly girl in his arms? Put that down.
What Makes This Trend Stand Out
- Speech-minimizing Coffee Cups
- Coffee cups designed to display frequently repeated phrases to minimize speech for teachers and other professionals.
- Mugs of Authority
- Unique coffee cups designed to communicate messages effectively in various settings.
- Couples and Roommates Marketing
- Targeting the market of couples and roommates with coffee cups designed to communicate messages and address common issues.
Sectors Adopting This
- Education
- Opportunity for innovative products that address speech-minimizing needs in educational settings.
- Hospitality
- Potential for coffee cups with effective communication designs to enhance customer experiences in hotels and restaurants.
- Home Decor
- Market potential for coffee cups as home decor items that communicate messages and address everyday issues.
