This JingPeng E1181 cell phone has 'sneaky' written all over it. Why do you need a wireless cam hooked up to your cell phone? If you do, the JingPeng E1181 is for you. Detach the camera and the rechargeable battery and put them up to 30 feet away for streaming video. The phone also has a 3-inch touchscreen and FM tuner.
Implications - Consumers are taking spying and their own safety into their own hands with gadgets and Internet applications that offer DIY intelligence operations. This reflects society's continued culture of fear, which can also be used to invoke similar feelings through advertising and marketing. Consumers will go to great lengths to make themselves and their families have the illusion of safety.
Why This Trend Is Growing
- DIY Intelligence Operations
- Consumers are taking spying and their own safety into their own hands with gadgets and Internet applications that offer DIY intelligence operations.
- Culture of Fear
- Society's continued culture of fear can be used to invoke similar feelings through advertising and marketing.
- Illusion of Safety
- Consumers will go to great lengths to make themselves and their families have the illusion of safety.
Industries Being Reshaped
- Surveillance Technology
- The demand for wireless cameras and spy gadgets demonstrates opportunities for innovation in surveillance technology.
- Security Marketing
- Marketing campaigns that tap into the culture of fear can capitalize on consumers' desire for safety and peace of mind.
- Personal Safety
- The need for products that create an illusion of safety represents a potential market for personal safety industry.
