Here’s a present for the woman who has everything: A Planned Parenthood gift certificate. These unusual holiday presents are causing a firestorm in Indiana, where they’re being marketed as a credit-crunch health care option.
Planned Parenthood gift certificates would presumably help ensure women get the health care they need, regardless of their financial woes. As Betty Cockrum, the president and CEO of Planned Parenthood of Indiana, tells ABC News, “Women in particular are likely to forgo basic medical needs when faced with putting gas in their car or food on the table.”
Pro-life activists, however, are firmly against the gift certificates. The Planned Parenthood gift certificates are available in $25 increments and are good for any service the clinic provides--from breast examinations and pap smears to abortions.
What Makes This Trend Stand Out
- Controversial Gift Certificates
- Planned Parenthood's controversial gift certificates have attracted mixed views among gift shoppers, reflecting a market need for more diverse and inclusive gift vouchers.
- Credit-crunch Health Care Options
- The popularity of Planned Parenthood's gift certificates reveals a market demand for affordable alternatives to basic health care services in times of economic uncertainty.
- Women's Health Care Access
- The uproar surrounding Planned Parenthood's gift certificates highlights the need for better accessibility to affordable women's health care services in the US.
Sectors Adopting This
- Gift Card Industry
- The Planned Parenthood gift certificates boost the innovation potential of the gift card industry by introducing more diverse, inclusive and social causes-based gift vouchers.
- Health Care Industry
- Planned Parenthood gift certificates open up disruptive innovation opportunities to healthcare providers in reaching low-income populations who need affordable healthcare services.
- Women's Health Care Industry
- The controversy over Planned Parenthood gift certificates highlights a need for innovators in the women's health care industry to create more accessible and inclusive services to improve outcomes.
