18-year-old Emma Watson, best known for playing Hermione Granger, Harry Potter’s close friend and sidekick, is all grown up and doing features in major publications such as the Sunday Times Style Magazine.
Watson’s pictures were mostly playful, but nevertheless glamorous and with a heavy dose of cache.
Emma wore a short and topless prom-like dress with layered, bunched up black chiffon and heavy black fabric underneath the chiffon. The wardrobe was punctuated by tall and open black sandals .
In the other pictures, Watson donned black tights with mid calf leather boots and a black military-type hat.
Emma is currently working to promote her new flick The Tale of the Desperaux.
What's Driving This Trend
- Tween Icon Fashion
- Opportunity to create fashion lines targeted towards the tween demographic, featuring playful yet glamorous styles.
- Celebrity Magazine Features
- Disruptive innovation opportunity to enhance celebrity magazine publications with high-fashion photo shoots of popular stars.
- Promotion Through Celebrity Endorsement
- Potential disruption in the film industry, as brands can explore collaborations with celebrities to promote new releases.
Who This Affects Most
- Fashion
- Fashion industry can leverage the growing tween market by designing trendy and age-appropriate clothing lines.
- Publishing
- Opportunity for publishers to attract more readers by incorporating high-fashion photo shoots of celebrities in their magazines.
- Film
- Film industry can explore partnerships with celebrities to boost movie promotions and increase audience engagement.
