Post-Baby Photoshopping

Jessica Alba's Before and After Campari Calendar Shots

Jessica Alba has an incredible post-baby body, but even so, her physique didn't make the cut for Campari who featured the actress in their 2009 calendar.

As the images above show, in additional to regular color and contrast adjustments, Jessica Alba was photoshopped to look even slimmer for the shoot. The airbrushing is particularly in the white one-piece shorts outfit in her waist and hip area. Note that the photos aren't the exact before and afters, but it's clear they digitally removed a few inches from her thighs.

She looks pretty darn good as is, but this just goes to show that in Hollywood, good is still not great, and only excellent makes you an A-lister.

The last four images are behind-the-scenes shots, so you can see Jessica without photoshopping, and the rest of the gallery shows the officially retouched Jessica Alba Campari calendar pictures.

Body Image Manipulation
The trend of digitally altering photos to achieve an 'ideal' body image poses opportunities for technology-driven solutions promoting body positivity and authenticity.
Celebrity Influence on Beauty Standards
The trend of celebrities being heavily edited in media highlights the need for industries to prioritize realistic portrayals of beauty and embrace diversity in their marketing efforts.
Ethical Advertising Practices
The trend of excessive photoshopping raises the importance of implementing transparent and ethical advertising practices that do not perpetuate unhealthy beauty ideals.

Sectors Adopting This

Fashion and Beauty
The fashion and beauty industry can seize the opportunity to challenge unrealistic beauty standards and promote inclusive advertising campaigns that celebrate body diversity.
Technology
The technology industry has the potential to develop advanced image editing tools that prioritize authenticity and empower individuals to embrace their natural appearances.
Entertainment and Media
The entertainment and media industry should reevaluate their practices to ensure that celebrities are portrayed realistically, fostering self-acceptance and positive body image among audiences.
SCORE
5.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 96%
Activity 73%
Freshness 8%

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