Fashion Fit For Fishermen

Mega Pocket Menswear by Yu Fukumoto

Yu Fukumoto, a designer and graduate from the 2008 Royal Academy of Fine Art in Antwerp, designed this extravagant collection which he called “The Collector."

Fukumoto’s extravagant menswear is seemingly multi-purpose and each look comes outfitted with practical details like big pockets on the front of the pants. The colors, for the most part, are soft and solid.

The only question left here pertains to the big pockets: are they supposed to be functional, or just decorative?

Multi-purpose Menswear
Opportunity to design fashion that serves multiple practical purposes for men.
Big Pocket Fashion
Disruptive potential in creating fashionable clothing with large, functional pockets.
Soft and Solid Colors
Trend towards using soft and solid colors in menswear designs.

Where This Applies

Fashion Design
Innovation opportunities in creating multi-purpose menswear and incorporating big pockets in fashion designs.
Apparel Manufacturing
Potential for disruption in the manufacturing process to accommodate the creation of multi-purpose menswear with big pockets.
Retail and Ecommerce
Opportunity for retail and eCommerce companies to offer and promote fashion items with functional big pockets and soft, solid colors.
SCORE
1.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 23%
Freshness 8%

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