Couture Calendars

“Girls on Film” by Karl Lagerfeld with Marie Claire

Eva Herzigova is modeling Karl Lagerfeld’s latest adventure in photography, and this time around the enterprise involves a calendar called “Girls on Film” which Lagerfeld is doing in collaboration with the Italian edition of Marie Claire.

The focus of this work is haute couture, as can be expected. ‘“It’s an idea I love,” said Lagerfeld. “We did the shoot in one night, from 8 in the evening until 8 in the morning.”’

In the calendar, Herzigova plays a dozen different character in this shoot. “It’s about how one girl can be every woman,” declares the influential German haute couture designer.

We only have four images available right now. The others will be displayed as soon as they are released to the general public.

The exclusive calendar will be available on Dec 16.

Haute Couture Photography
There is an opportunity for disruptive innovation in the photography industry by exploring new ways to showcase high fashion through photography.
Collaborative Fashion Projects
The fashion industry can benefit from disruptive innovation by encouraging more collaboration between designers, magazines, and models to create unique and engaging projects.
Character Transformation in Fashion
Disruptive innovation can be found in the fashion industry by exploring the concept of one model portraying multiple characters to showcase the versatility of fashion.

Industries Being Reshaped

Photography
Disruptive innovation opportunities can be explored in the photography industry to create new techniques and approaches for capturing and showcasing fashion.
Fashion
The fashion industry has the potential for disruptive innovation by embracing collaborative projects that bring together designers, magazines, and models to create unique and groundbreaking fashion experiences.
Calendar Publishing
There is room for disruptive innovation in the calendar publishing industry by introducing unique and creative concepts, such as the fusion of fashion and art in calendars.
SCORE
1.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 15%
Freshness 8%

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