Whoever says the Wiener (inhabitants of Vienna) are not “hip” is wrong. Today Vienna Online reported about a Dutchman, Duncan Zuur, surfing in San Marco Square in Venice.
Year after year, Zuur had traveled to Venice with his team to do this. Yesterday, with high waters in San Marco square rising + 1.35m, he succeeded. He met his goal just before the police made it down to stop them.
The BBC posted another video of the stunt here.
Key Themes Behind This Trend
- Guerrilla Surfing
- There is an opportunity for companies to capitalize on the adrenaline rush of surfing in unexpected places by creating equipment and apparel specifically designed for guerrilla surfing.
- Extreme Tourism
- Companies can leverage the growing trend of extreme tourism by offering unique experiences such as guerrilla surfing in iconic destinations.
- Social Media Virality
- There is an opportunity for brands to create stunts and experiences that can go viral on social media, by tapping into consumers' desire for adventurous and exciting content.
Where This Applies
- Sporting Goods
- Companies in the sporting goods industry can create innovative equipment and apparel designed for extreme, unpredictable environments like guerrilla surfing.
- Travel and Tourism
- The trend of extreme tourism presents opportunities for the travel and tourism industry to offer unique experiences like guerrilla surfing in iconic destinations.
- Marketing and Advertising
- As more brands look to create viral marketing campaigns, there is an opportunity for the marketing and advertising industry to develop innovative tactics like guerrilla surfing in unexpected, iconic places.
