The Ogilvy agency did an amazing job fulfilling the request made by the Peruvian League of the Fight Against Cancer to come up with an ad for No-Smoker Day. Although there are no dates listed, I am almost positive this is referring to the annual worldwide No-Smoking Day held in March.
15,000 cigarette butts were glued together by an artist, and to make sure the No-Smoker Day ad hit home, the cigarette butts were positioned as a formidable presence aimed at a sweet little girl.
I think the message of cigarettes being a danger to non-smokers comes through loud and clear. Even if only a few smokers are encouraged to quit after seeing the ad, that would be a good thing.
What Makes This Trend Stand Out
- Anti-smoking Awareness
- Creative and impactful anti-smoking campaigns using non-traditional materials and methods.
- Environmental Art
- Creating thought-provoking artwork that raises awareness of environmental issues using recycled materials.
- Public Health
- Using art and creative messaging to promote public health campaigns and initiatives.
Sectors Adopting This
- Advertising and Marketing
- Opportunities for advertising and marketing agencies to develop impactful campaigns using unconventional materials to raise awareness.
- Art and Design
- Collaborating with public health organizations to design and create art installations that promote health and environmental awareness.
- Non-profit and Social Services
- Collaborating with artists and creatives to create thought-provoking campaigns that promote public health initiatives and environmental awareness.
