The stunning black or white skulls with different degrees on the bottles of Pandor absinthe suggest two types of evenings:
1. A 40 % ABV “Party like there is no tomorrow.”
2. A 69% ABV “There is no tomorrow--just a killer hangover.”
Guess which bottle is which.
I love absinthe, but you do need to drink with care. Most of the time you will not remember a thing after a night drinking absinthe.
Implications - One of the most effective ways an alcohol brand can connect with consumers is by featuring advertising that contains non-verbal cues indicating how and when the product should be enjoyed. By introducing social settings, locations, and ideas for ways to enjoy the product, the company shows it wants to create the best environment for consumers to enjoy its goods.
Key Themes Behind This Trend
- Visual Branding
- Alcohol brands can enhance consumer connection by using non-verbal cues in their packaging and advertising to indicate the ideal consumption experience.
- Experience-driven Marketing
- Companies can create a more immersive and enjoyable experience for consumers by providing suggestions for social settings, locations, and activities associated with their product.
- Responsible Drinking
- Promoting responsible drinking habits through packaging and messaging can help alcohol brands establish a positive and trustworthy reputation.
Where This Applies
- Alcohol
- Alcohol brands can leverage visual branding and experience-driven marketing to stand out in the competitive alcoholic beverage industry.
- Packaging
- Innovative packaging designs can create unique and memorable experiences for consumers, helping companies in the packaging industry differentiate themselves.
- Advertising
- Advertising agencies can help alcohol brands develop visually appealing and engaging campaigns that communicate the desired consumption experience while promoting responsible drinking.
