This bold, brightly colored pop-up store was designed by American designers Formvision for sportswear brand Reebok.
Reebok's first ever pop-up store 'Reebok Flash' is located in a 3,000-square-foot gallery space in New York City and will be open until mid-December.
The flash store sells Reebok shoes designed in the 1980's and also exclusive limited-edition shoes and clothing designed in collaboration with visual artists including Rolland Berry, John Maeda and the estate of Jean-Michel Basquiat.
Implications - The design of the 'Reebok Flash' plays with the viewer's sense of depth and perspective. As a result, the viewer's eye is tricked merely by extending 3D shapes into distorted patterns.
Why This Trend Is Growing
- Pop-up Stores
- The trend of pop-up stores allows brands to create unique and immersive shopping experiences for a limited time.
- Nostalgic Design
- Brands can tap into nostalgia by offering products inspired by past decades, creating a sense of nostalgia and exclusivity.
- Artist Collaborations
- Collaborating with visual artists allows brands to create limited-edition products that appeal to art enthusiasts and collectors.
Industries Being Reshaped
- Sportswear
- The sportswear industry can leverage pop-up stores to create buzz around new releases and connect with consumers in a unique way.
- Retail
- The retail industry can explore pop-up store concepts to attract customers, increase foot traffic, and drive sales.
- Art and Fashion
- The art and fashion industries can collaborate to produce exclusive products that merge creativity and style.
