This is a very entertaining and great advert for a Japanese candy called Chocolate Pillows.
This fast-action advert features a young woman morphing into completely different personalities and exteriors by zipping out or peeling off their bodies in sort of a rebirth or transformation.
That's the best way I can explain this ad, but whatever the case may be, this is a ridiculously fun, creative and well executed advert.
Implications - Consumers have an undoubted attachment to food and food-related products, and with this, businesses should consider the opportunity to appeal to consumer's appetites. Products that incorporate elements of food like these food pillows will put consumers in a pleasant mood.
What Makes This Trend Stand Out
- Food-inspired Products
- Businesses can consider incorporating food elements to appeal to consumer's appetites.
- Shape-shifting Advertising
- Incorporating transformation or metamorphosis in ads can make for a fun and creative experience for consumers.
- Fast-action Adverts
- Creating more fast-paced and attention-grabbing adverts can increase consumer engagement and interest.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can explore the incorporation of more playful and creative product designs like food pillows.
- Advertising
- The advertising industry can experiment with more entertaining and fast-paced adverts to increase consumer engagement.
- Entertainment
- The entertainment industry can incorporate more shape-shifting and transformational elements in their productions for a unique and captivating experience.
