117-MPG Eco-Cars

Volkswagen ‘2-Liter' Microcar

Volkswagen’s ‘Two-Liter’ eco-car is angling to be the best in its category, boasting a killer 117 MPG. The microcar is based on the Up! concept, and its name is derived not from the engine it contains but from its incredible fuel consumption: two liters per 100 kilometers.

The Two-Liter features tandem seating and will be shorter than its Up! concept cousin. It’s rumored that this iteration will enter production faster than the original Up! concept even though Volkswagen has confirmed that the Up! will be on the market in 2010.

Micro Eco-cars
The development of micro eco-cars such as Volkswagen's 'Two-Liter' microcar that aim to achieve high fuel efficiency offers potential innovation opportunities for the automobile industry.
Fuel Efficiency
Improving fuel efficiency, as seen with Volkswagen's 'Two-Liter' microcar achieving 117 MPG, presents disruption opportunities for gasoline-based consumption and renewable energy sectors.
Tandem Seating
Incorporating tandem seating, as seen with Volkswagen's 'Two-Liter' microcar, offers innovation prospects for car-sharing and urban transportation industries in need of space optimization solutions.

Where This Applies

Automobile
The automobile industry has a potential disruptive innovation opportunity with the development of high fuel efficient, micro eco-cars such as Volkswagen's 'Two-Liter' microcar.
Gasoline-based Consumption
The emergence of fuel-efficient micro eco-cars, such as Volkswagen's 'Two-Liter' microcar, presents a disruption opportunity for gasoline-based consumption industries such as fuel suppliers.
Renewable Energy
The development of high fuel efficient micro eco-cars such as Volkswagen's 'Two-Liter' microcar could offer potential disruption opportunities for renewable energy industries in terms of transportation energy usage.
SCORE
3.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 30%
Freshness 8%

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