Hypermodel Kate Moss is on the cover of British Vogue for December… but she is nowhere else to be found in the magazine. Not a blip.
Will nabbing Kate Moss for the cover photo only increase sales at the magazine counter? If buyers expect to see more of Kate Moss and don’t, is it possible to get a refund? This may be the last glimmer of a quickly fading supernova.
The photo of Kate Moss is by Nick Knight with the caption “Fashion and Fantasy, Kate Moss in Dior Couture.” Kate Moss was featured in a photo spread in the December 2007 issue of Vogue, but not on the cover. Perhaps this is a make up, but it’s not like she needs the cover exposure. She has been featured on the cover of British Vogue 24 times before.
What Makes This Trend Stand Out
- Authentic Magazine Covers
- Magazines will increase sales and customer trust by showing authentic cover stories to reflect what's actually inside the publication.
- Interactive Magazine Features
- Magazines can provide an interactive experience to increase reader engagement and retention, turning readers into loyal subscribers.
- User-generated Magazine Content
- Magazines can leverage user-generated content as a way to create unique stories and give readers a sense of participation and ownership.
Sectors Adopting This
- Publishing Industry
- Magazines must adapt to the shifting reader expectations by developing innovative approaches to content creation and curation.
- Digital Media Industry
- Digital media companies can create platforms that enable magazines to provide an interactive and personalized news experience.
- Social Media Industry
- Social media companies can provide tools that enable magazines to gather and showcase user-generated content in a powerful way.
